Do you feel the need to compete with your neighbours in the home style stakes?
Well it turns out that 68% of householders in Britain admit to becoming more and more competitive with their neighbours every year.
Brits are now so competitive that they will go to any length to ensure that their home is more desirable than their neighbours’. As a nation we are prepared to spend a small fortune and endure endless hours of hard graft to keep up with The Joneses.
A national study* by Magnet shows that in the last five years, British households have invested an average of £17,810 on home improvements – which equates to over £3,500 per year.
And it doesn’t stop there, 27% have gone even further – spending between £20,000 and £40,000 on sprucing up their homes in the last five years, according to the national study of 3,000 householders.
50% of that expense has been spent on the nation’s beloved kitchens and lounges, the research found.
And it is in our kitchens where the real expense of keeping up with our neighb
ours is felt. Almost half the nation (48%) says they spend more on their kitchen than any other room or item in their home.
With neighbourly get-togethers being the ideal chance to snoop, it seems everyone wants to feel proud to invite people into their home, safe in the knowledge that their house is the most decked out in the street.
Interior Designer and TV expert Anna Ryder Richardson, Magnet’s Style Consultant, said: “Britain’s householders are clearly more competitive in 2012 than they have ever been. We are spending more money and longer hours to keep our homes u
p to date and filled to the brim with the latest kitchens, gadgets and decor schemes.”